The purpose of a Fieldays Premier Feature is to set a theme for the event and highlight a pertinent topic for farmers and the agricultural industry. The motivation behind the 2011 Premier Feature, ‘Breaking Barriers to Productivity’, is to provide solutions to obstacles that stifle productivity in the farming sector.

‘Breaking Barriers to Productivity’ fosters a proactive approach to triumphing opponents to yield. It focuses on overcoming key concerns farmers face on the path to achieving maximum output by offering products and services to combat a variety of these barriers. Ag Fieldays Chairman, Warwick Roberts is confident exhibitors will embrace the 2011 concept;

“National Fieldays is the agricultural industry’s shop window; ‘Breaking Barriers to Productivity’ forms a solid foundation for exhibitors to build an impressive showcase of solutions at next year’s event.”

The 2011 Premier Feature encourages global networking to tackle complications faced not only by New Zealand farmers, but also productivity challenges abroad. The Premier Feature unveiling was attended by Mexico’s Minister of Agriculture, Francisco Mayorga Castenada. One of several international dignitaries to Fieldays, Francisco Mayorga Castenada, was accompanied by a 20 strong delegation from Mexico, here to explore New Zealand’s renowned pastoral farming practice.

New Zealand National Agricultural Fieldays is being held this week from 16 to 19 June at Mystery Creek Events Centre, 10 minutes south of Hamilton. Proudly supported by strategic partners; The National Bank and the University of Waikato.