Following discussions with Beef Expo management, it was discovered that at its peak during last year’s Beef Expo, around 1000 hits per minute were being recorded on the Beef Expo website, from interested parties looking for results and news from the event.

A live video feed seemed like a natural extension to the service already offered and the management of Straight Furrow was quick to agree with an extension to their regular sponsorship and meet the cost of creating the video feed.

As Straight Furrow itself is now published online with both current and back issues available for reading in full on this website, the opportunity to form a partnership with NZ Beef Expo to bring this year’s event to life seemed like an obvious extension to your online experience.

Live Video Feed Programme is as follows.

Angus Monday, May 11 @ 1:30 pm

Charolais Tuesday, May 12 @ 10.30am

South Devon Tuesday, May 12 @ 1pm

Simmental Tuesday, May 12 @ 3pm

Shorthorn Wednesday, May 13 @ 11am

Hereford Wednesday, May 13 @ 2.30pm